Title:Strategic brand management : Building measuring and managing brand equity
Author:Keller, Kevin Lane
Other authors:Swaminathan, Vanitha jt. auth.;Parameswaran, Ambi M. G. jt. auth.;Jacob, Isaac C. jt. auth.
Publication information:Pearson
ISBN:9789353946135
Physical description:xxx, 642 ; 25.4x20cms, PB
Call number: 658.827 KEL/Str
Access from: Main Library(at Dempo College Library)
Items:
Dempo College Library
BC30596 (BC30596) located at BC30246 (BC30246) located at stacks BC30247 (BC30247) located at stacks BC30249 (BC30249) located at stacks BC30011 (BC30011) located at stacks BC30601 (BC30601) located at BC30248 (BC30248) located at stacks BC30603 (BC30603) located at BC30600 (BC30600) located at BC30602 (BC30602) located at BC30604 (BC30604) located at BC30597 (BC30597) located at BC30599 (BC30599) located at BC30444 (BC30444) located at BC30598 (BC30598) located at