Title:THE NEW STRATEGIC BRAND MANAGEMENT : advanced insights and strategic thinking Author:KAPFERER JEAN _ NOEL Publication information:KOGAN PAGE LTD ISBN:978-0-7494-6515-5 Physical description:xviii, 492 Call number: 658.827 KAP / NEW Access from: Main Library(at Dempo College Library) Items: Dempo College Library BC29645 (BC29645) located at stacks