Title:BUILDING, MEASURING AND MANAGING BRAND EQUITY ed.4th Author:KELLER, KEVIN LANE, PARAMESWARAN AMBI AND JACOB, ISAAC Publication information:PEARSON EDUCATION. ISBN:978-93-325-4220-4 Physical description:xxix, 586 Call number: 658.827 KEL/BUI Access from: Main Library(at Dempo College Library) Items: Dempo College Library BC29151 (BC29151) located at stacks BC29152 (BC29152) located at